You can’t read people’s minds but you can certainly try to understand their patterns. These books won’t turn you into a ...

When trying to persuade through reciprocation, the key is to provide information that is helpful and positive, because, as Cialdini puts it, “there is a natural human tendency to dislike a person who ...

This is the second part of a two-part series in which we explore how the concept of “URU” (Understanding, Respect, and Unity)—or making people feel understood and respected by tailoring your messaging ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I remember my first big pitch vividly. I was a nervous young entrepreneur standing before a ...

This program will help executives make better decisions and use their influence wisely…Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist…” — Charles T.