Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Ads on the wildly popular video game platform Roblox enticed kids to try caffeinated potato chips — and they targeted children as young as age 5, a consumer watchdog group says. The controversial ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Advertising in the metaverse is tricky. Truth in Advertising, a nonprofit organization that aims to protect consumers from “false advertising and deceptive marketing,” filed a complaint Tuesday with ...

Roblox will no longer allow advertisements aimed at children under 13 as part of a set of standards the company is rolling out to more clearly define and govern promotions placed by developers within ...

Roblox is finally letting brands advertise to the under-13 crowd for the first time – but very cautiously. After years of not showing ads to users under the age of 13, Roblox said in April that it ...

Roblox has been trying to turn its giant audience into real ad money since it went public in 2021, but the effort keeps dragging. The platform pulls in 150 million users who spend two hours a day ...

Google announced Tuesday that it is broadening the reach of its Immersive Ads to include more publishers, and is also unveiling a new partnering with Roblox. The popular gaming platform, meanwhile, ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...