Danny Harris, co-chief executive officer and cofounder of Alo Yoga, shared that Alo Yoga has connected with its community through Roblox with more than 117 million visits to the experience so far.

Alo Yoga is targeting a younger demographic through updates to its Alo Yoga Sanctuary in the Roblox immersive world, tying its stores to additional game content. The brand’s virtual experience ...

Image courtesy Roblox/Alo Yoga Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s ...

Yoga-wear maker Alo’s Roblox experience is peaceful, not action-packed. [Image: courtesy of Roblox] The Alo Sanctuary ’s popularity isn’t just a marketing coup for Alo.

Earlier this year I created items for the release of Alo Yoga's experience on Roblox, Alo Sanctuary. After the release of the experience, Alo invited me to tour their headquarters in Beverly Hills.