Since entering the world of tennis 38 years ago, when it became the official timekeeper at Wimbledon, Rolex has maintained a substantial number of tennis ambassadors Sport is known as a great social ...

Forbes contributors publish independent expert analyses and insights. Literary tracker of timepieces and luxury goods. This article is more than 7 years old. In an important announcement today, the ...

Roger Federer's brand association with Rolex is among the most famous athlete-brand partnerships in sports history. The luxury Swiss watch brand has been associated with Federer and his tennis career ...

Athletes who truly embody Rolex’s core values of precision and excellence are rare. Roger Federer is one; his enduring ...

Performance is everything in professional tennis. But that does not have to come at the cost of style. Few, if any, brands can balance technology with taste, such as Lacoste. When fans see the ...

Tennis GOATs have landed some of the biggest deals with watch brands over the years, from Rolex and Met Gala host Roger Federer to Audemars Piguet with Serena Williams and Hublot’s Novak Djokovic Tag ...

FIRST SERVE: Lacoste announced Thursday it has signed on to be a premium partner of the Rolex Paris Masters tennis tournament. The partnership will kick off at the next edition of the tournament, ...

Hawk-Eye has not only improved the level of umpiring for players, it has become an intrinsic part of the fan experience, adding another level of drama and anticipation during matches. An integral part ...

With the conclusion of the Australian Open, seeing Novak Djokovic and Naomi Osaka respectively win the Norman Brookes Challenge Cup and Daphne Akhurst Memorial Cup, we take a look at some of the Rolex ...

BEIJING, CHINA - OCTOBER 04: Bianca Andreescu of Canada returns a shot in the Women's Singles quarter-final match against Naomi Osaka of Japan on Day seven of 2019 China Open at the China National ...