Increased traffic tops the list of client expectations of SEO, with 21% of SEO professionals indicating it is the most common objective. Keyword rankings are the top client success metric for 44.7% of ...

2020 was a year of monumental digital change on just about every front. Politically, sociologically, economically, culturally and from a technological perspective, we saw major shifts sure to have ...

If 2020 has taught us anything it’s that change can happen very quickly. SEO has changed a lot over the years, and the same tactics that got your website to the top spot in search engine results pages ...

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news. In 2021, SEOs faced a flurry of Google ...

If there's one thing we know that is certain and constant about SEO, it's change. There were close to a dozen or so Google algorithm updates in 2020. In 2021, we predict roughly the same. So what does ...

You’ve probably already heard that Search Engine Optimization, or SEO, is one of the most important digital marketing tools — and it begs the question: Why? But first, what exactly is SEO? Complex and ...

SEO strategy once meant "I want to be number one for this keyword.” That strategy makes sense for a simple website ... being launched in 2001. SEO strategy once meant "I want to be number one for this ...

People often say that SEO changes rapidly and that the algorithm is updated hundreds of times per year. Some companies and vendors over-index on reacting to changes in the algo, some of the algorithms ...

Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging. Throughout the past year, Google has been more aggressive, rolling out changes to their ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As we approach the end of 2020 — a wild year of pandemic proportions, indeed — it becomes ...

In nearly every Google algorithm update in recent memory, Google has rewarded old, megatraffic sites, sending their search rankings soaring at the expense of smaller, newer sites. Big sites have ...