Tourists pose on Stearns Wharf to get a photo of the Santa Ynez Mountains as their backdrop. Credit: Pricila Flores / Noozhawk photo Locals know that a walk down State Street or a day at Stearns Wharf ...

An economic unpacking of the region — and a look toward the horizon — took place Wednesday afternoon at Visit Santa Barbara’s annual 2026 Tourism Summit, where tourism leaders, economists, business ...

SANTA BARBARA, Calif. (KEYT) – The annual tourism summit in Santa Barbara revealed the playbook for 2026 to boost the visitor count. It was put on by Visit Santa Barbara at the Hilton Santa Barbara ...

SANTA BARBARA, Calif. - It’s usually a summer hot spot for tourists from all over the world. But this year, Old Mission Santa Barbara feels different. "It’s honestly kind of terrifying when I was here ...

Santa Barbara has long been known as the “American Riviera,” drawing millions of visitors each year to its pristine beaches, vibrant harbor and coastal businesses. But the decision to halt new oil ...

With such a variety of places to see and things to do, it’s no wonder that California is one of the most popular US states for tourists. From the urban sprawl of Los Angeles to the relaxed lifestyle ...

Courtesy Santa Barbara, Calif., February 27, 2026 – Colliers is pleased to announce the sale of the Franciscan Inn & Suites, a ...

Forbes contributors publish independent expert analyses and insights. Amanda Lauren writes about interior design and real estate. Few places balance beauty, history, and laid-back luxury quite like ...