Add Yahoo as a preferred source to see more of our stories on Google. How do you cut through the noise and reach people during the frenetic Black Friday/Cyber Monday sales crush? Doing something ...

How much is surfing worth to a community? In this case, it's not a metaphorical or emotional question. It’s financial. A newly released, first-of-its-kind study has a science-based deep dive into that ...

In the summer of 1885, three teenage Hawaiian princes visiting Santa Cruz dragged hand-hewn, 17-foot redwood boards — each weighing more than 200 pounds — across the sand at Main Beach. Riding waves ...

Santa has ditched his sleigh and reindeer for a surfboard, while others have taken a Christmas Eve cold plunge to help raise funds for charity. Many have taken the cold plunge at Helen's Bay in Co ...

Santa Cruz, California is renowned for its waves. And those waves don’t just provide leisure to surfers. They pump cold, hard cash into the pockets of residents. A new report by Save the Waves ...

In the summer of 1885, three teenage Hawaiian princes visiting Santa Cruz dragged hand-hewn, 17-foot redwood boards — each weighing more than 200 pounds — across the sand at Main Beach. Riding waves ...