How people evaluate odors does not depend entirely on the odorant itself—context influences perception. A research team from the Leibniz Research Center for Working Environment and Human Factors ...

Odors seem to impact our visual perception of colors, adjusting our perception of a ‘neutral’ color. A recent study first authored by Ryann Ward of Liverpool John Moores University (UK), has revealed ...

We often only realize how important our sense of smell is when it is no longer there: food hardly tastes good, or we no longer react to dangers such as the smell of smoke. Researchers at the ...