For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

AI supercharges discovery; Nye and Afeyan warn U.S. anti-science cuts threaten health, competitiveness, future today.

New scientific methods could one day render animal studies—the standard in research laboratories for more than 100 ...

Public trust in science has eroded in part because of a growing perception that researchers selectively present data to fit predetermined agendas. The scientific method, at its core, is designed to ...

NEW YORK, Oct 31 (Reuters) - The scientific method has been the gold standard in analysis for at least 400 years, but you wouldn’t know that from reading much financial research. Untested market ...