Shaquille O'Neal said he stays involved in Reebok's basketball business without micromanaging as he works with former NBA star Allen Iverson. O'Neal appeared in New York last month at the premiere of ...

Shaquille O'Neal was a dominant force in the NBA, a 7-foot-1 gentle giant who shattered boards, racked up four titles and left an indelible mark as one of the best centers in basketball history. But ...

Shaquille O'Neal and Allen Iverson are on a mission to put Reebok back on the map for sports. Stream Los Angeles News for free, 24/7, wherever you are. The company named O'Neal Reebok's president of ...

Reebok is pinning its hopes to regain its lost basketball glory on WNBA star Angel Reese, its first signature basketball athlete since the company started its comeback bid. During a recent interview ...

Success is all Shaquille O'Neal knows. The Basketball Hall of Famer dominates every industry he touches with a smile on his face: sports, entertainment, footwear, and now candy. Can you dig it?

Reebok is doubling down in its partnership with Angel Reese. Reese, who is coming off her second year with the Chicago Sky, ...

There’s a lot from Michael Jordan that Shaq will follow. MJ told him to never help the guy he shoves up, Big Diesel took it ...

*Shaq revealed during a podcast that he turned away a $40 million five-year deal with Reebok after a woman confronted him about his expensive shoes during a game. On Thursday’s episode of the “Full ...

The same sentiment can be applied to former Los Angeles Lakers great Shaquille O'Neal. Dr. O'Neal -- as he refers to himself after earning a doctorate degree from Barry University in 2012 -- is a true ...