Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads on TV.

To QR or not to QR? This question frequently dominates conversations about shoppable CTV ads. Would viewers rather use their phone to scan a code on their screen? Or use their remote to input a phone ...

Shoppable ads in Gmail may not be a fully rolled-out thing yet, but they could be. A new report details Google’s testing of a new ad platform inside Gmail that turns your Promotions tab into more than ...

The Walt Disney Company is taking a significant step toward integrating its streaming films and TV shows with commercial opportunities by launching virtual “storefronts” on Disney Plus, ESPN Plus and ...

Will Pinterest lead the way in shoppable TV?

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SAN FRANCISCO and CANNES, France, June 17, 2024 /PRNewswire/ -- Instacart (CART), the leading online grocery platform in North America, today announced that it is extending its first-party retail ...

While shoppable ads are gaining traction and were a clear focal point during this year’s NewFronts/Upfronts, shopping on CTV isn’t the same as shopping on mobile or desktop—and treating it that way ...

Equativ, the independent media platform, has announced the global launch of Equativ Shoppable Ads to all retailers, advertisers and media agencies as a unique ad format designed to bridge the gap ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Snapchat is today rolling out a new 'shoppable' augmented reality (AR) Lens feature for advertisers around the world. Shoppable AR Lenses serve as an extension of sorts to Snapchat's existing ...

Connected TV (CTV) continues to push the boundaries of innovation, and honestly, are we even surprised? Whether consumers are deep into the latest season of “Dexter,” catching up on “It’s Always Sunny ...