Joe Harris, a commercial illustrator who envisioned and drew enduring cartoon characters like Underdog and the Trix cereal rabbit in the 1950s and ’60s, died March 26 at his home in Stamford, Conn. He ...

Tony the Tiger, Toucan Sam, and Count Chocula are all familiar cartoon characters regularly used to sell cereal to kids. These cereals and other foods marketed to children are full of sugar and other ...

Silly Rabbit, Trix are for everyone who missed the iconic fruity shapes. General Mills Inc., the parent company of Trix, announced Monday it’s bringing back the beloved cereal shape of the 90s and ...

Joe Harris, an advertising illustrator who drew two cartoon figures that would become icons of the Baby Boomer generation – Underdog and the Trix “silly rabbit” – died last month at his home in ...

GOLDEN VALLEY, MINN.- "Silly Rabbit, Trix are for kids." If you watched Saturday morning cartoons you've more than likely heard that line. Now, General Mills is in search of that silly rabbit. In ...

Trix aren't just for kids anymore: Chicago bar the Sixth is making a wildly colorful cocktail called the Silly Rabbit inspired by the original cereal (fruit shapes! not just cereal spheres!). And it’s ...

"Silly Rabbit, Trix are for kids," is a tagline well known to just about everyone. The breakfast cereal's status was once close to iconic, thanks to the ad campaign, but the company recently decided ...