The company claims that the men’s grooming category launched under sub brands SkinKraft and Vedix contributes to around 20-25% of the company’s revenue today From fashion to beauty and skincare, ...

Bespoke skin and haircare brand SkinKraft Laboratories has launched its first brand film. The film talks about breaking the shackles which try to pigeonhole them. “I am my type” ad film is being ...

SkinKraft Laboratories has extended the narrative of its recent campaign #Iammytype with a video series featuring opinion leaders, innovators, artists and experts across industries. Notable ...

Launched in 2019, SkinKraft offers skin and hair care products and claims it has around a million customers. The firm recently forayed into the men’s skincare segment, which is driving about 25-30 per ...

An overpowering doubt precedes every product purchase when it comes to skincare: Will it work for me? For the longest time, brands, too, have spent vast amounts on R&D and struggled to find a ...

Cosmetology is not all about a bunch of chemicals applied on your skin. Current cosmetology trends point towards analytics for product precision and customisation of products. Hyderabad-based ...

While it is great news that startups are adding a valuable share to the Indian adex, using ad spends wisely is key. A brand must focus first on offering a good product and then think of marketing ...

The massive multi-billion-dollar skincare and cosmetics industry has an answer to every problem, but how effective are mass-produced lotions and creams in dealing with conditions that are as unique as ...

I have been publishing words since 2018. I am a Fashion and Grooming Writer with MensXP. My key areas of interest include stalking celebrity trends, dissecting cinema, coupled with psychology and ...