Over the past few years, marketers have taken note of some significant changes in how consumers behave when making purchasing decisions. These shifts, driven by factors such as technological advances ...

If I were a budding founder building a product in early 2021, my first consideration would be timing. What will the world look like in the next 6, 12, and 24 months? Where will my product fit in the ...

Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in ...

Attitudes are widely regarded as one of the most important drivers of purchase behavior, so it’s no surprise that savvy marketers strive to understand and influence their target customers’ attitudes.

When the pandemic shut the world down, many assumed the changes to our lifestyles would be temporary. But according to McKinsey's recent State of the Consumer Market survey, the lockdowns have rewired ...