Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

If your small business isn’t keeping up with social media marketing, you might be missing out on customers and sales. It’s not just about posting stuff anymore; it’s about being smart and connecting ...

Internet social networks and virtual worlds are giving restaurant recruiters and trainers a new platform on which to do their jobs more effectively, and they are providing foodservice employees and ...

Long-form content (e.g. YouTube, podcasts, etc.) can serve your business, too. With more room to nurture leads with in-depth ...

Social media platforms prioritize engaging, visually compelling content, making it a natural fit for product discovery. As users scroll through their feeds, sponsored posts and trending content blend ...