Social norms shift as potential beachgoers stay home. A view of the empty Santa Monica beach at sunset due to the new type of coronavirus (COVID-19) in Santa Monica, United States on March 27, 2020.

Researchers from Universidad Carlos III de Madrid, HEC Montréal, and University of New South Wales, UNSW Sydney published a new paper in the Journal of Marketing that performs a meta-analysis of ...

Researchers from the RIKEN Center for Computational Science (Japan) and the Max Planck Institute for Evolutionary Biology (Germany) have published new findings on how social norms evolve over time.

In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

Singing in a restaurant is one example of breaking a social norm. Source: picjumbo / Pexels There’s a scene from Disney’s "The Santa Clause 2" that lives rent-free in my head. Scott Calvin, played by ...