A couple weeks back, while perusing the booths at San Elijo Campgrounds in Cardiff-by-the-Sea, during the annual Camp Shred surf expo, I came across the BlakBear Surf Club tent. I had heard of the ...

It wasn’t long ago that the soft-top surfboard was scoffed at, used only by novices. A surfer on a soft top was either a beginner just learning to navigate the whitewash or they were a “kook,” a ...

Throughout the coronavirus pandemic, people have picked up a lot of hobbies. Baking bread may have been one of the most popular, but other people took the chance to get outside. "Tried buying a bike, ...

Walk into any of nearly 800 worldwide Costco superstores today, and alongside the bulk toilet paper and five-dollar rotisserie chickens, you’ll find the world’s most popular surfboard: the ...

Cabrillo Beach is not a great surf spot. And Allison Scinta is not a great surfer — yet. Despite the San Pedro beach’s small waves that only last a few seconds, she’s able to get up and have fun, ...

Customer research often has dramatic effects. When surfboard manufacturer Surftech showed new graphics to surfing instructors last summer, the firm got valuable feedback and acted promptly, according ...