An InStyle editor swears by the e.l.f. Cosmetics Soft Glam Satin Concealer for hydrating her dry winter skin, repairing skin ...

Fall 2025 makeup trends are heating up, and this season is all about lips that make a statement. Think glossy reds that demand attention, soft coral gradients that feel romantic, and bold brown liner ...

From dark circles to crow’s feet, shoppers in their 30s, 40s and 70s say this $5 concealer beats the $40 ones that kept creasing on them.

Razor-sharp cheekbones and heavily contoured jawlines have dominated our feeds for quite some time, but the beauty tide is turning. From red carpets to runways, both beauty experts and novices are ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. This creamy, ultra-lightweight formula has been dubbed an ...

Forbes contributors publish independent expert analyses and insights. Jessica Ourisman is based in Los Angeles covering beauty and fashion. Yet she undeniably influences the “trend-scape” altogether ...

Let your inner punk rock girl come out with bleached eyebrows and the perfect '90s deep brown lip. This look uses mascara and liner that are in the same colorway as the lipstick to create a ...