First came assigned seats. Then checked bag fees. Up next: a move to traditional boarding groups. Southwest Airlines is reversing course on yet another key promise it made in the not-so-distant past.
Southwest Airlines will overhaul its boarding with assigned seats starting January 27, using the new "WILMA" method that ...
Southwest Airlines is making huge changes to its business model next year, starting with a brand-new boarding process rolling out in late January. Now, we have a better idea of what that boarding ...
Southwest Airlines caused a stir earlier this year when the company announced it was doing away with its popular open seating policy. The open seating approach, along with Southwest's "Bags Fly Free" ...