As Southwest begins to operate with assigned seating on Jan. 27, the airline said it will also begin a new group-based boarding process. "Our customers want more choice and greater control over their ...

Southwest Airlines will add new network points for the first time in five years in 2026, moving away from a post-pandemic ...

Hosted by Aby Varma, founder of Spark Novus, this Marketing AI SparkCast episode explores why every enterprise needs an AI strategist. Featuring Nicola Smith from Southwest Airlines, the conversation ...

For decades, Southwest Airlines was known and praised as a consumer-friendly option for travelers with transparent pricing, a ...

Southwest Airlines reported mixed Q4 2024 results and exceeding guidance for new aircraft acquisitions and cost reduction targets.

Southwest Airlines operates a low-cost, customer-friendly, point-to-point model serving 121 destinations across the continental United States, Puerto Rico, and 10 near-international locations.

Southwest Airlines (LUV) also announced that it will end its policy of open seating next year and sell seats with extra legroom in a major strategy shift.

Activist investor Elliott Investment Management blasted Southwest Airlines Co.’s “reckless and chaotic” recovery strategy and said it would continue to seek a board overhaul, escalating ...

Southwest Airlines is ditching practices that set it apart in the industry, such as free checked bags and open seating. In its finance function, it is getting rid of fuel hedging.

Southwest Airlines will soon assign seats on flights and sell some with extra legroom, making sweeping changes in a bid to broaden its appeal to passengers and boost revenue.

For decades, the company made money even as other airlines stumbled and went bankrupt. But the carrier has struggled to adapt to changes in air travel.