Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Split-testing — when you create variations of your website and test which ones perform the best — is quickly ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

When it comes to designing your website, you have two choices: Select the site elements you believe look best, or you can use "split testing" to determine which design features are most engaging to ...

Split testing, or A/B testing as it is sometimes called is the procedure of presenting two different website pages to two different website visitors. The reason for this? Well, simply to compare which ...

Your website is a critical tool to help your startup to attract new customers and sell more products and services. But if your site design isn't optimized to engage visitors, you might be missing out ...

A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing used to be a niche skill, reserved for ...

A long-awaited feature will soon start rolling out on YouTube for creators. YouTube has announced that it has been testing a new feature called "Test & Compare," the company's name for what is ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...