Forbes contributors publish independent expert analyses and insights. Kevin Kruse covers leadership development & emotional intelligence. That was the very real response I got many years ago from the ...

Homeless encampments line a street near Skid Row in Los Angeles on April 14. Measure A goals are to increase the number of people moving from encampments into permanent housing to reduce unsheltered ...

Understanding the return on marketing investments is crucial to delivering effective marketing programs that achieve your company’s needs and goals. According to a 2019 survey from Content Marketing ...

Transfer students and their success have become a high priority for administrations in many colleges, universities and higher education systems, a welcome shift in institutional focus. Though transfer ...

When considering the success of an index, many often think in terms of performance metrics. However, the true measure of an index's success lies in how well it meets its objectives. The S&P 500® ESG ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Artificial intelligence — generative AI, in particular — is the talk of ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the ...

As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinions. But can ...