More than forty years ago, in 1984, Nike signed one of the most successful celebrity branding deals in history. After signing with Michael Jordan and launching one of the most profitable lines of ...

In the wake of several poorly-received celebrity-faced marketing campaigns, a conversation has emerged regarding what makes a successful collaboration for a modern day audience. Despite the constant ...

Celebrity alcohol brands aren’t going away anytime soon, according to Marten Lodewijks, the U.S. president of alcohol industry data provider IWSR. But the category is changing. For the past 10 to 15 ...

Stars are using their influencer status to launch their own products and capture more profits for themselves. by Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins In recent years ...

When designer Wayne Hemingway promoted Traid’s 1999 launch during his fashion segment on popular British morning show The Big Breakfast, it brought the brand — and charity retail — to the attention of ...

Beyonce’s brands are hot. Jennifer Lopez’ brands remain popular but are declining. However, if you are still longing for a bottle of Cher’s fragrance, you’ll have to search on eBay. The basis of these ...