In 1967’s The Graduate, Dustin Hoffman’s fresh out of college Benjamin Braddock is told the future is in plastics. In 2023, Amazon is taking some of that advice to heart and betting some of its future ...

Forbes contributors publish independent expert analyses and insights. Eric Fuller covers music, live entertainment globally and Hollywood. Superplastic is a brand that has taken the world by storm ...

“It was like, okay, what if, instead of doing what everyone else in the world has done, which is create some really cool characters, sell them to a studio, the studio may or may not ruin it before it ...

Most marketers chase the elusive concept of “authenticity” without an iota of irony, when most of us understand that if you are pursuing authenticity odds are you just don’t’ have it to begin with.

Known for its off-kilter and unapologetic main characters Guggimon and Janky, Superplastic is taking its knowhow to the streets of New York with a collaboration long in the making. Debuted at CES 2023 ...