Swatch just launched a new pair of watches to celebrate the Year of the Snake. That's the new Chinese zodiac symbol for this year. One thing you can always guarantee with the turn of a new year is a ...

Bring me back to the ‘80s! Swatch’s new Neon Watches will do just that as this retro collection is “totally rad.” Swatch dropped an extensive Neon Watch Collection that ranges in price from $80-$170 ...

Since launching the MoonSwatch in 2022, Swatch has had no shortage of unique designs for the viral Omega collab. To date, the brand has released a total of 31 different MoonSwatches, and it shows no ...

The holiday season seems to bring with it an endless stream of parties. From intimate get-togethers centered around cookie baking or meal prep to swanky office parties to unbridled meetups with ...

Looking to buy one of Swatch's iconic MoonSwatches but don't know where to start? We've ranked the very best models available ...

Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up here Swatch and Omega have unveiled the 31st model in their ...

Although Swatch’s collabs with Omega and Blancpain share some commonalities — both are Bioceramic clones of iconic luxury tool watches — they’re also have many differences, including their movements, ...

Rare Swatch watches from the 1980s, including Kiki Picasso and Andrew Logan Jellyfish models, to fetch over £20,000 at ...

Swatch has been forced to apologise and take down an advert featuring an Asian model pulling up the corners of his eyes following accusations of racism. The luxury brand has received widespread ...