Sweetwater Celebrates a Year of Growth, Gratitude, and Heart

FORT WAYNE, IN, UNITED STATES, January 21, 2026 /EINPresswire.com/ -- Sweetwater is celebrating another remarkable ...
Wane

Sweetwater is the place to be for National Buy a Musical Instrument Day

FORT WAYNE, Ind. (WANE) — Wednesday is National Buy a Musical Instrument Day, and whether you’re a beginner or an expert in playing an instrument, Sweetwater has everything you’re looking for and more ...
Wane

Sweetwater offers free instrument fittings for all ages

FORT WAYNE, Ind. (WANE) – Sweetwater is helping aspiring musicians gear up for the school year with free instrument fitting sessions starting next month. Jennifer Witt, Band and Orchestra Marketing ...
journalgazette

Sweetwater revenue tops $1.8 billion; company cites string of 2025 successes

Sweetwater Sound served 1.7 million customers last year and had total revenue of $1.86 billion, its sixth consecutive year topping the $1 billion mark, the Fort Wayne-based retailer announced ...
Rolling Stone

Did Everyone Buy a Guitar in Quarantine or What?

To some people, guitars are almost as essential as toilet paper. While the Covid-19 pandemic wreaked havoc on the global economy, seriously hurting and shuttering many businesses, some companies — ...
ecommercetimes

Sweetwater’s Well-Tuned Marketing Is Music to Shoppers’ Ears

Companies like Wayfair, Etsy, eBay, and many others in this troublesome inflationary era, struggle with an e-commerce reset as more consumers return to in-person shopping. MasterCard has said that ...