Fresno, Calif.? Until a couple of months ago, John Albidrez enjoyed most of his success in bass fishing using a particular brand and color of plastic worms. But the scale never lies. During a night ...

Swim baits have been in the news a lot lately. That's because they catch big bass. Lots of 'em. Out West where the swim bait craze was born, anglers have been taking the lures to little lakes and ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

Swimbaits are among the most effective and versatile artificial lures for bass fishing. With a wide variety of shapes, sizes, colors, and weights, there’s a swimbait that can be used to catch bass in ...

The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...

Although swimbaits have been around for nearly 40 years, it’s fair to say that their popularity has reached an all-time high. The trend should come as no surprise: Americans obsess over catching huge ...

It’s hard to say where Corey Sanden learned his valuable lessons about bait fish, how they look, how they swim and the secret to replicating all that in realistic plastic baits. Maybe it was when he ...

There are two major challenges in summer bass fishing on the TVA lakes. First is getting a bait down where they live in hot weather and keeping it there, at a speed that won't bore the angler to tears ...

Over the past decade, swimbait culture has been a big deal in the bass world. You can’t swing a flipping stick without finding some kid in a flat brim hat, covered in tatts, who’s just looking for ...