After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. | After spending much of the year sloping steadily downward from ...

In July, spending on TV ads for prescription drugs reached a low not seen since this time last year. Pharmas shelled out a combined $173.9 million to air ads for the top 10 drug brands last month, ...

PORTSMOUTH, N.H.—With a greater number of lower-cost ad-supported programming sources available, TV viewers’ resistance to ads continues to wane, according to a new report from Hub Research. Hub’s ...

Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over $4 billion having been invested by 931 first ...

Despite increasing pressure from other new media -- digital, social media, and otherwise -- U.S. adults feel TV is the most "acceptable place" for advertising, registering 43% approval. Well behind TV ...

Apple is another kind of business. Unlike Netflix, it has a much broader-based business with its services and devices. And it is not prone to any wild swings in quarterly financial results.