Formula 1 is experiencing an unprecedented surge in popularity, with over 800 million viewers tuning in over the past year, 40 percent of whom are women. Yet, TAG Heuer, the new official timekeeper of ...

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport. So, starting this year, whenever you see TAG Heuer proudly ...

“The original watch from 1986 was the first product to wear the TAG Heuer name. This is really the beginning of that story. This laid the foundation,” says Nicholas Biebuyck, TAG Heuer Heritage ...

Tag Heuer welcomes the Formula 1 season, which starts on March 16th, with a high-quality clock that can handle everything that happens on Formula 1 race tracks. There’s a high chance that Tag Heuer ...

For a time, the Formula 1 became a symbol of how TAG Heuer had led Heuer astray, cheapening this once-great mechanical ...

TAG Heuer has debuted its new limited edition collaboration with Formula 1 and Oracle Red Bull Racing. The new watch celebrates the 20th season of Red Bull Racing in Formula 1 with racing-inspired ...

Ronnie Fieg may have just made every horophile of the ‘80s dreams come true. The 42-year-old founder of Kith has teamed up with TAG Heuer to revive the Swiss watchmaker’s original Formula 1 watch.

There are ten different colorways of the new Kith/Heuer Formula 1 available, and three of them even include a metal housing and bracelet. Each will cost you $1,500, but because some colorways are ...

MIAMI — Race car fever took over Miami as the Formula One festival kicked off this past weekend, marking the sixth race of the F1 season. A street-track spectacular, the third edition of the F1 Crypto ...

TAG Heuer’s latest Monaco Chronograph drops as the engines start revving on the streets of Monte Carlo, where drivers have begun practice sessions for this weekend’s Formula 1 race. Since its debut in ...

This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here. Earlier this year, when I wrote about falling in love with Tag Heuer’s ‘80s-era, ...

LONDON (Reuters) - Luxury watch brand Tag Heuer is to end a 30-year partnership with struggling McLaren to join Formula One rivals Red Bull in another blow for the Honda-powered team concluding their ...