WordPress gives you the ability to create a "tagline" -- a one-line description of your website -- and display it on each page by inserting a line of code in your website's theme. If the theme ...

"Melts in your mouth, not in your hands." "You're in good hands." "The king of beers." Memorable taglines like these aren't created in an instant. Though they sound simple, chances are people spent ...

Six years ago, Cisco invested an estimated $100 million to support the launch of its new tagline, “The Future Starts Here.” When “The Human Network” was ushered offstage to pave way for the future, ...

When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...

New Jersey Transit’s tagline is: "Getting you there." If my railway system added just one word, the tagline would ring true. The word is: eventually. When United Airlines was acquiring Continental, ...

A tagline, also known as a slogan or motto, is a concise phrase cleverly crafted to resonate strongly with the type of consumers the business wants to attract. Its primary purpose is to communicate a ...

Editor’s Note: This article was written by Ross Kimbarovsky. Ross is the co-founder of crowdSPRING, an online marketplace for creative services ranging from graphic, web and industrial design to ...

I don't think it's a stretch to say Obamacare, including its attendant website debacle, will be this be president's legacy. A new report from HealthPocket finds Americans in search of cheaper ...

A good brand needs a great platform idea, says Elliott Starr of Impero. And don’t think you can get away just using its tagline: the two have very different jobs. What exactly is a 'platform idea'?