The IAB Tech Lab, a nonprofit organization that sets standards for the digital media industry, introduced on Thursday a new framework designed to standardize the way ...

Global Standards-Setting Body Introduces Standardized Framework for Data Labeling and Privacy Management; Available for Public Comment Until October 5, 2024 NEW YORK ...

The Interactive Advertising Bureau’s Tech Lab revealed significant additions to its Content Taxonomy in an exclusive release provided to Marketing Dive. Additions included new content categorizations ...

Defining products makes it easier for advertisers and publishers to understand how content is organized and how ads are classified. IAB Tech Lab, the global organization responsible for digital ...

Data Understanding and Transparency: Allows businesses to categorize data consistently, offering a clear understanding of "what data is held," "where it resides," and "why it is used." This clarity ...