It started with sibling logistics. In high school, my older sister had mirror priority, which meant I often had to wait my ...

A TikToker is turning heads with her rather unique method of mascara application. The woman, Cailyn, posted her atypical beauty tip on the video-sharing platform, to the tune of over 4.9M views. “I ...

People thought she was wearing fake lashes (Image: slaybytay/tiktok) According to TikTok, we've been doing a number of everyday tasks wrong - from using greaseproof paper to opening the fuel flap on ...

Sculpting your eyelashes is an artform. It's easy to swipe any old mascara wand through your lashes and call it a day, but to truly maximize your product and achieve an ultra voluminous, flirty and ...

Let’s talk about the wonderful world of makeup for mature skin because, age is just a number, right? When it comes to mature skin types, finding the best beauty products and techniques can be a ...

Learn 19 makeup styles that match your personality. From natural to full glam, find the perfect look for your face and any ...

Makeup is shifting away from minimalism in 2026: Bold, fun looks with an emphasis on technique, artistry, and self-expression ...

If you’re a fan of no-makeup makeup, listen up: A new makeup technique has hit close to 100 million views on TikTok for its ability to make makeup—specifically contour—appear more natural. It’s called ...

Welcome to Wrinkles Week on the Strategist, where we’re deeply vetting skin-care solutions for anyone looking to smooth fine lines and wrinkles (or prevent them from showing up in the first place).

Learning the best techniques to apply makeup is a process. From beginner to professional, makeup requires precision and skill– especially for your under eyes. As the most thin, delicate part of your ...