If you've decided that 2025 is the year that you start the tradition, here's what you can do to get started! This post ...

For 20 years, The Elf on the Shelf has been synonymous with the holiday season,” says Christa Pitts, Co-Founder and Co-CEO of The Lumistella Company. “We are thrilled to partner with Swarovski to ...

The month of December is coming to a close. For many parents, this means staging a dramatic exit for the family elf. Started by Carol Aebersold and her daughter Chanda Bell back in 2005, Elf on the ...

Over the last 17 years, Elf on the Shelf has become a piece of Christmastime tradition and pop culture. It all started with Carol Aebersold and Chanda Bell’s 2005 children’s picture book, "The Elf on ...

Move over Frosty the Snowman, The Elf on the Shelf is the household name when it comes to Christmas traditions. Inspired by a family tradition, Chanda Bell and her mother Carol Aebersold wrote a book ...

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