Washing all your laundry in cold water can save you over $150 a year — and Tide wants to make sure shoppers know it. That’s because their star-studded “cold water wash” marketing campaign is helping ...

MASON, Ohio—As the nation’s dominant purveyor of laundry detergent, Procter & Gamble knows full well that consumers have strong feelings about their wash. Every time P&G pushes out a new product, it ...