For startups venturing into competitive business landscapes, protecting your brand is not just an option—it’s a necessity. One of the most effective ways to protect the investment you make in building ...

A trademark can provide essential protection against rival competitors stealing your brand identity or reputation without paying compensation. Trademark infringement frequently occurs in the business ...

In my previous article: Challenging Aspects of the Legal Protection of Non-Traditional Trademarks: Shape Trademarks, I mentioned that man has five senses and, accordingly, can perceive information, ...

A trademark audit is a review of a brand owner’s current trademark portfolio to ensure that the brand owner’s trademark usage and trademark holdings are sufficient, comprehensive, and accurate. Good ...

Registering a trademark in China is not merely a filing exercise but a nuanced legal strategy. It is thus essential for ...