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For many people, the Tufty Club was an integral part of growing up. Tufty Fluffytail, a childlike red squirrel character, was created in 1953 by Elsie Mills to introduce clear and simple safety ...

For nearly four decades, a squirrel in a blue coat and yellow trousers did the country a great service by helping to cut the number of road deaths amongst children. Tufty Fluffytail was the RoSPA’s ...

Of all of the children's road safety campaigns devised by the Central Office of Information, none could surpass the adventures of a red squirrel called Tufty. Credit: Photo: ALAMY The recent news that ...

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This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

Tufty Fluffytail advised children on safety, joined by his friends Policeman Badger, Willy Weasel and Minnie Mole A collection of vintage safety posters found in a Birmingham warehouse are to be ...

The road to hell would indeed appear to be paved with good intentions as Transport for London (TfL) has found to its cost in a row over a £2m road safety campaign aimed at the wee ones. Since 2015, ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

Tufty Fluffytail advised children on safety, joined by his friends Policeman Badger, Willy Weasel and Minnie Mole A collection of vintage safety posters found in a Birmingham warehouse are to be ...