The interest of various businesses in building a company-owned B2B vertical marketplace is not surprising. Modern technologies open up prominent opportunities for scaling an existing business, and the ...

Traditionally, one of the core concepts of sales and marketing has been the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement and ...

The potential value a celebrity investor can bring to a consumer company, beyond just writing a check, is obvious: marketing and promotion. But that value is less clear when it comes to backing B2B ...

Here are three new ways for B2B marketers to connect with potential buyers. To truly connect with a buyer, B2B marketers have ...

The changing buyer’s journey presents emerging challenges for B2B companies, but with those challenges come new opportunities to connect, convince, and convert. The Fast Company Executive Board is a ...

The business-to-business (B2B) landscape is changing as it shifts away from the traditional offline territory towards a more online world. This shift has been quite rapid, as the B2B ecommerce volume ...

The significant value of B2B content marketing is paving the way to the new wave of content-first link building. A targeted Google search will return lists of articles around topics like “lists of,” ...

Podcasts are more popular than ever. With growing listener numbers, an increasing amount of businesses are taking to the medium. B2B marketing teams are looking for ways to communicate with customers ...