Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Airline Qantas has revealed a new logo for just the fifth time in the company’s history, moving on from the 2007 iteration of the design created by Hans Hulsboch. The tweaked logo is also accompanied ...

Love Billy! is far from the only such company going retro when it comes to the crucial task of choosing a font. A slew of buzzy startups–including Glossier‘s extra-saturated Glossier Play, home-goods ...

As the Metropolitan Museum of Art busts out of its Beaux-Arts shell and opens its Madison Avenue outpost in the old Whitney, the institution is trying on a fresh identity, or at least enshrining an ...