Marketing executives love creator content when it works, authentic videos that convert, engagement rates that shame ...

StoryPop UGC Agency has announced the ongoing expansion of its user-generated content (UGC) services designed to meet the ...

The influencer economy is on the brink of a seismic shift. Catalyzed by the popularity of TikTok and its algorithm, which prioritizes content types over creators, brand marketers and digital agencies ...

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla, which helps marketers discover, manage and display authentic, influential visuals across all their ...

The agency builds stories that connect because they originate from real experiences, not marketing scripts.” StoryPop UGC Agency’s model integrates the full lifecycle of content creation. The agency ...

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While many businesses consider reducing marketing budgets as recession fears loom, user-generated content (UGC) is becoming more appealing to brands and retailers across a broad spectrum of industries ...

Since 2022, Collabstr's annual report, which spotlights the trends and insights shaping the influencer marketing scene, has become a go-to resource for brands and creators alike. Backed by first-party ...

The use of social media user-generated content (UGC) has been growing in popularity among marketers, leaving those who haven't jumped in wondering whether the time is right to do so. And so, as with ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Influencer marketing has historically been focused on the relationship between the creator ...

UGC (user-generated content) marketing is an appealing yet often underutilized marketing strategy. On the surface, UGC sounds like a great proposition: It's free, earned content that leverages ...