Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the ...

John Mueller of Google has to say on Twitter that just because a link has UTM parameters on them, it doesn't make it a paid link. He said "links with UTM parameters are just links." "They're ...

Google's John Mueller said on Reddit that disallowing URLs with UTM parameters in them won't help you to improve crawling or rating with Google Search. He added that a site should try to keep its ...

Urchin Tracking Module (UTM) parameters help track searcher engagement with specific elements of Google Business Profiles (GBPs). Without these snippets of code being added to the URLs of fields in ...

Have you ever been asked to add a random string of code to the end of your links? If so, it’s likely because you were working with an analytical nerd such as myself and they wanted to track traffic ...

Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics. Google Analytics 4 is introducing three new metrics to the ...