Wired

Unity's Head of VR Offers a Much-Needed Reality Check

A peculiar but predictable thing is happening with VR and AR. As with any sci-fi technology, opportunists are spinning them out into la-la land; not quite mainstream or even there yet today, but truly ...
Nasdaq

Unity Software (U) is Navigating The Future of Augmented Reality

Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

Unity Software (U) Faces AI Challenges Despite Powering Meta’s Virtual Reality

Unity Software Inc. (NYSE:U) is one of the 10 Stocks That Will Collapse Because of AI. At the end of December 2025, Unity Software Inc. (NYSE:U) was trading at around $45, but it dropped to nearly $17 ...
Morningstar

Unity, Meta Extend Partnership to Support Virtual Reality Development

Facebook parent Meta Platforms and Unity Software are expanding their long-running partnership where Unity's game-development tools will continue to support Meta's virtual reality headsets. The two ...

Aside game development, Japan wants to use Unity and Unreal Engine to simulate floods, redesign cities and more

Game development engines like Unity and Unreal are revolutionizing industries beyond entertainment in Japan. Companies and ...
Forbes

Blippar Bets On Mobile As The Future Of Augmented Reality, Integrates With Unity

Augmented reality creation platform Blippar announced today that it has integrated its WebAR software development kit into Unity, the software platform that half the world’s games and many of its 3D ...