In this edition of Ask An SEO, we address a familiar challenge for marketers: How do you keep stakeholders from abandoning SEO when algorithm updates cause traffic drops? This is an all-too-common ...

Research across 20 industries shows only pages expanded by 31–100% gained ranking positions, while minor and moderate ...

If you thought Google Search’s 2024 core updates were a rollercoaster ride, welcome to 2025. You might have thought that the future was only focused on AI, but you’d be wrong. Google is embracing an ...

An SEO's experiment with publishing misinformation reveals how easy it is to rank false information in Google Search and AI ...

Imagine you’ve spent hours tirelessly optimizing your website with top-quality content, relevant keywords, and topics guaranteed to drive traffic, only for your efforts to be in vain, with months ...

Press release distribution service, Press Advantage, has released new insights examining the implications of Google’s latest algorithm update for SEO professionals navigating an increasingly complex ...

First launched in July, 2025, the AI SEO Audit evaluates technical accessibility, content alignment, and off-site signals that can affect whether a brand is cited in AI-generated responses. The ...

Google released its long-awaited August 2024 Core Update on Aug. 15. Once complete, this update will demote low-value SEO-focused content and promote high-quality websites. The goal, according to a ...

Google has made a small update to its image SEO best practices documentation, specific to the "Use HTML image elements to embed images" section. The update seems relatively minor but the changes to ...

Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025. Google’s page experience update set a new benchmark for creating ...

Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to last year, in 2024, where we had seven confirmed updates, then ...

Over the past few days, while I was offline, the SEO chatter around the Google search ranking volatility continued to be super heated. The Google tracking tools seemed to calm down a bit, but the ...