Urban Outfitters is celebrating back-to-school season with its first annual UO Haul Sale, set to take place from July 29 to Aug. 5. Offering some of the brand's most sought-after items at lower prices ...

It’s certainly not easy for me to acknowledge that summer is nearing its end and that a new school year is upon us, but that doesn’t mean the fun has to stop. I don’t know about you, but I’m always ...

Urban Outfitters is placing heavy emphasis on experiences catering to Gen Z in its back-to-school campaign. “‘UO Haul’ commenced May 19 with a Manhattan scavenger hunt that led participants to a fleet ...

Urban Outfitters continues to hone a focus on experiential marketing with a back-to-school campaign appealing to Gen Z consumers at different stages of the college cycle, whether they be returning to ...

From big moves to small spaces, UO's omnichannel campaign supports Gen Z during one of life's biggest transitions—helping them curate their space, style, and sense of self. "Back to campus is a ...

Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. For its first annual UO Haul Sale, Urban Outfitters is offering 30 percent off your entire purchase ...

UO Haul glass-sided dorm room trucks. All images courtesy Urban Outfitters. Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for ...