“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re ...

Prebid.js, the open-source header bidding solution adopted by AppNexus and Rubicon Project, has demonstrated its effectiveness for yield optimization from video header bidding, according to the ...

The Canadian Broadcasting Corporation (CBC) turned on video header bidding with Index Exchange. The broadcaster and publisher requested that Index Exchange develop the feature because it wanted “to ...

As the advertising industry continues to turn to online advertising, header bidding has emerged as a way to benefit everyone. In this piece, PubMatic director ad solutions APAC Natasha de Mallet Hawes ...

AppNexus is moving ahead with its header bidding-push, this time with the launch of an open source video solution on PreBid, with the adtech outfit claiming it can help publishers achieve advertising ...

Header bidding adoption has ramped up quickly over the last few years, but has yet to spread significantly to formats other than web display. AppNexus is one of the companies pushing to change that, ...