Nathan Ansell explains how the supermarket chain is expanding its marketing strategy to embrace modern media channels and finding success through savvy sponsorships ...
Waitrose has launched "eye-scanning" technology to see where customers are looking in stores - and see what catches their eyes. The Guardian newspaper has reported the posh and upmarket supermarket ...
Nathan Ansell began his journey to the Waitrose C-suite on the shop floor. “There was no better place to learn,” he says of his sixth-form Saturday shifts at the supermarket chain’s Reading branch.
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