As more pharma companies launch DTC platforms, marketers will need to develop strategies that take patient experience and transparency into account.
In this interview, Braj Panda shares how Industry 5.0 is ushering in a future where technology doesn’t just optimise—it ...
In 2022, the combined research and development (R&D) expenditure of the U.S. pharmaceutical industry consisted of more than $100 billion. While this is a significantly expansive market, approximately ...
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