Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

The new SEC chief has been talking a lot about segmentation recently, and it also took up a few pages of the recent MEME stock trading report. But what is segmentation? And what does it do to ...

Given this shift, the old methods of customer segmentation and targeting aren’t meeting their needs with 48% of marketers believing demographic data is losing its value.