That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning. The report, "The Future of Planning Is The Platform," was ...

As digital advertising options continue to expand, agencies and media sellers are increasingly expected to recommend from hundreds of products, justify every dollar of spend, and deliver more ...

Media planning and buying is an art form, but it sounds as though the industry no longer recognizes it as such. First, when did “head of investment” become a title for ad agency folks? I have been ...

Today’s media planning is more dynamic and data-driven than ever, offering marketers a complex landscape of opportunities and challenges. From determining how budget impacts channel performance to ...

Global leader in privacy-friendly intent data intelligence, Nano Interactive, has launched NanoQ, a new Agentic AI Media ...

Wavemaker has completed the roll-out of Maximize, its cloud-based tool that uses artificial intelligence to create complex media plans within minutes. Driven by AI and machine learning, Maximize takes ...

The MarketWatch News Department was not involved in the creation of this content. DENVER, Jan. 28, 2026 /PRNewswire/ -- AdCellerant, a leading digital advertising technology company, today announced ...