Ever wonder why some products fly off the shelves while others just gather dust? It’s all about product-market fit. In simple terms, it means making something people really want. When a product clicks ...

Product-market fit proves people want your product, but only a strong go-to-market strategy turns that demand into consistent ...

It takes a long time to find product-market fit (PMF). For notable companies like Slack, it took over four years. That’s why falling out of PMF can feel like the end of the world, but it doesn’t have ...

Startups don’t die from lack of money. They die from lack of market. “The number-one reason startups fail is they launch to no market need,” Tabas said. “They were high off their own idea and built ...

In today's fast-paced tech world, launching a successful product requires a tight interplay between crafting a product people love (product/market fit or PMF) and getting it into their hands ...

What if the secret to your business’s success isn’t just about having a great product, but understanding exactly where you stand in the journey to product-market fit? Too often, entrepreneurs chase ...

You can usually feel the absence of product-market fit long before you know how to define it. You’re pushing every demo, chasing every trial, refreshing dashboards hoping this week’s cohort will stick ...