It's called the MacBook Neo, and it comes in multiple "playful" colors.

They aren’t as high-end as the newly announced MacBook Neo, but these Windows laptops show strong competition.

Apple has spent the better part of a decade building a hardware strategy around the idea that the best computers it makes should also be the most expensive. The MacBook Neo, launched today at Rs 69,900 — a price more commonly associated with a mid-range Android phone than a Mac — suggests that strategy is changing.

Apple on Tuesday unveiled updated ⁠MacBook ⁠Air and MacBook Pro models, ⁠featuring its latest M5-series chips and bigger base storage, ​in a bid to lure buyers in a softening PC market squeezed by rising ‌memory costs.